WhatsApp Channels, a new feature that allows users to follow updates from people and organizations they care about, is now available globally. The feature was first launched in June in ten countries, and has since expanded to over 150 countries with thousands of channels to choose from.

Channels are designed to be private and secure, unlike other broadcast platforms that may expose personal information or follower lists. Users can access Channels in a separate tab called Updates, where they can also see Status posts from their contacts. Channels are not visible to other followers, and admins cannot see the phone numbers of their followers.

Whatsapp channels users

Users can follow channels from various categories, such as sports, music, news, entertainment, and more. Some of the notable channels that have joined WhatsApp are Olivia Rodrigo, David Guetta, Billboard, MLB, and Meta’s CEO Mark Zuckerberg. Users can also discover new channels based on their country, activity, and popularity.

Channels offer a simple way to interact with updates using emoji reactions. Users can see the total number of reactions for each update, but not who reacted or how. Users can also forward updates to their chats or groups with a link back to the channel for more information.

Admins can create and manage channels using the WhatsApp Business app or the WhatsApp Business API. Admins can edit their updates for up to 30 days after posting them, when they are automatically deleted from WhatsApp’s servers. Admins can also use labels, media, and links to make their updates more engaging and informative.

WhatsApp Channels is part of WhatsApp’s vision to provide a private and convenient way for users to stay connected with what matters to them. WhatsApp plans to add more features and enable anyone to create a channel in the future. Users can also follow the official WhatsApp Channel to get the latest news and updates on the app.


As a blogger, I find the global launch of WhatsApp Channels in 2023 to be a significant development in the world of communication. It opens up new possibilities for businesses, organizations, and individuals to connect and engage with their audiences in a more streamlined and efficient manner. This move by WhatsApp has the potential to reshape how we communicate, collaborate, and share information, and I’m excited to see how it evolves in the coming years.

To further expand on this:

  1. Enhanced Communication: WhatsApp Channels offer a structured and organized way to interact with customers, clients, or followers. This means more efficient and effective communication, leading to better relationships.
  2. Business Opportunities: For businesses, this is a game-changer. It allows for direct and personalized interactions with customers, enabling them to provide better customer service, offer targeted promotions, and gather valuable feedback.
  3. Content Distribution: For content creators like myself, WhatsApp Channels provide a new avenue for distributing content directly to interested audiences. It’s a fresh approach to engage with readers and followers beyond traditional social media platforms.
  4. Global Reach: The global launch means that people worldwide can benefit from this feature. It breaks down geographical barriers and connects individuals and organizations regardless of their location.
  5. Privacy and Security: WhatsApp’s commitment to end-to-end encryption ensures that sensitive information remains private. This will likely boost trust and encourage more users to adopt the platform for business and personal communication.
  6. Competition and Innovation: This move by WhatsApp also puts pressure on competitors to innovate. We can expect other messaging platforms to introduce similar features, which will further push the boundaries of what’s possible in digital communication.
  7. Evolving Landscape: The evolution of messaging apps into multifunctional tools for businesses and individuals is an exciting trend to watch. It signifies a shift in how we use technology to connect and collaborate, and it aligns with the changing needs of a digital society.

WhatsApp Channels going global represents a positive step forward in the realm of communication.

Read more on whatsApp Channels on the official whatsapp blog

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