According to various sources, here are some of the social media usage statistics for 2023 globally:
- As of January 2023, there are 4.76 billion social media users worldwide¹. Around the world, there are 5.07 billion internet users, equating to almost 63.5% of the world’s population¹.
- It is forecasted that there will be 5.85 billion social media users worldwide by 2027².
- The most popular social networks worldwide as of January 2023 are Facebook (2.9 billion monthly active users), YouTube (2.4 billion), WhatsApp (2.1 billion), Instagram (1.1 billion) and TikTok (1 billion)³⁴.
- The average time spent on social media per day by internet users is 2 hours and 25 minutes³.
2023 for EU and UK:
- In January 2023, there were 54.8 million active social media users in the UK, representing 80% of the population¹. The most popular social networks in the UK were Facebook (40.5 million users), YouTube (39.9 million), Instagram (30.2 million), WhatsApp (27.6 million) and TikTok (21.7 million)¹.
- In February 2023, the social media market share by platform in Europe was Facebook (56.4%), Pinterest (14%), Twitter (10.2%), YouTube (8%) and Instagram (6%)².
- In 2023, the social media penetration rate in Europe was 84%, which was higher than the global average of 63.5%³. The countries with the highest social media penetration rates in Europe were Iceland (99%), Norway (96%) and Denmark (95%)³.
Source: Conversation with Bing, 08/03/2023(1) Social media usage in the United Kingdom (UK) – Statistics & Facts. https://www.statista.com/topics/3236/social-media-usage-in-the-uk/ Accessed 08/03/2023.
(2) Social Media Stats in Europe – February 2023 – StatCounter Global Stats. https://gs.statcounter.com/social-media-stats/all/europe Accessed 08/03/2023.
(3) Global social media statistics research summary 2023 – Smart Insights. https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ Accessed 08/03/2023.
Source: Conversation with Bing, 08/03/2023(1) 100+ Social Media Statistics You Need To Know In 2023 [All Networks]. https://statusbrew.com/insights/social-media-statistics/ Accessed 08/03/2023.
(2) Global Social Media User Statistics (2023) — Demography & Facts. https://www.demandsage.com/social-media-users/ Accessed 08/03/2023.
(3) Global social media statistics research summary 2023 – Smart Insights. https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ Accessed 08/03/2023.
(4) Social Media Statistics & Facts | Statista. https://www.statista.com/topics/1164/social-networks/ Accessed 08/03/2023.
(5) Global social media users by platform 2023 | Statista. https://www.statista.com/statistics/1109866/number-social-media-users-worldwide-select-platforms/ Accessed 08/03/2023.